We build
We acquire

We run a fast-growing portfolio of highly profitable SaaS businesses 
with millions of users across the globe 🌐

Build. Acquire. Repeat.

Our vision is to build and operate an ever growing portfolio of highly profitable SaaS businesses as efficiently as possible.

Fulfil the unreached potential of every product and continue to expand the portfolio with new acquisitions. Build. Acquire. Repeat.

Current portfolio

Our SaaS portfolio currently boasts six fast-growing and highly-profitable businesses with over 6,500,000 users across the globe, including some house-hold names like Apple, Cisco, BMW, or even NASA 🚀

mangools logo

Effective SEO tools for busy people. We make SEO simple since 2014.

learn more... Bootstrapped in 08/2014
emaillistverify logo

Reliable & Affordable Email Verification Service

learn more... Acquired in 11/2018
uptimerobot logo

The World's Leading Uptime Monitoring Service

learn more... Acquired in 10/2019
warmupinbox logo

Email Warmup & Email Health Monitoring Service

learn more... Acquired in 11/2021
geotargetly logo

All-in-one Geo Targeting Platform

learn more... Acquired in 12/2023
touchstay logo

Digital guidebooks that reduce questions

learn more... Acquired in 05/2024

Where we came from

mangools motto

It all started in 2014 by introducing KWFinder, a free SEO tool for finding long tail keywords. After development of additional SEO tools, we united everything under an SEO platform: Mangools.

deloitte award for itrinity

In a few years, we ranked number #4 in the 2019 Deloitte's Technology Fast 50 making us one of the fastest growing tech companies in Europe. We've also appeared in 2021 Financial Times FT 1000 for Europe's fastest growing companies (we ranked #91 out of 1,000).

palefirecapital logo

We've decided to use that momentum (and capital) to add more stability to our business by starting our acquisition activities together with a famous Czech venture firm PaleFireCapital.

Since 2018 we acquired an email verification service EmailListVerify, a leading uptime monitoring service UptimeRobot, and an email warmup platform WarmupInbox. The most recently, we added an all-in-one geo targeting platform GeoTargetly and a digital guidebook leader TouchStay to our portfolio.

👉 Read our full story

Why sell to us

We were born (and still see ourselves) mostly as product builders. We believe that like us, founders love to spend time on building a great product, not with boring and never-ending legal and accounting details.

That's why we do acquisitions differently — with founders in mind.

1.
Non-binding valuation in 3 working days. All we need is a few data points (under NDA).

2.
Super-fast process. It usually takes us 1-3 months to get from 1st contact to closing.

3.
Clear deal structure. No hidden surprises. Purchase price paid out in cash!

4.
Short transition period (3-6 months). Just what is necessary for a successful know-how transfer.

5.
We are totally fine acquiring just the assets/company without the team (i.e. solo founder business).

6.
We don't expect everything to be tidy and organized (i.e. technical debt, etc.), and it's not a deal-breaker for us.

Hear it from the founders

  • Varun Ramesh - Founder

    Varun Ramesh, Founder & CEO

    Exit of GeoTargetly 12/2023

    I was looking for a clean exit at a fair valuation and itrinity's offer was a perfect match. Their terms were simple and straightforward in comparison to other potential acquirers on the table. itrinity's transparent approach at every step ensured a smooth process without any hidden surprises. I must commend the incredibly motivated and competent team at itrinity. Working with them during the due diligence and handover was truly a pleasure!


  • Mike Benson - Dabble Ventures

    Mike Benson, Dabble Ventures

    Exit of WarmupInbox 11/2021

    It was a pleasure working with Michal and the itrinity team. Within a few emails we had agreed on a valuation and after a few calls it was clear Itrinity would be a great home for Warmup Inbox. We went from introductions to a wire in under 2 months and the process was extremely smooth. No gotchas, no hiccups. Itrinity owns some of the best niche SaaS tools on the internet and I felt proud to sell my company into their portfolio.


We are looking for top talent!

Our team currently consists of over 55 highly-skilled professionals building our SaaS products every day. Everyone in itrinity has the option to participate in our innovative portfolio ESOP (Employee Stock Ownership Program), so we all grow together with the company!

👀 See our open positions

Contact us

Want to talk with us about your SaaS business? Or are you looking for a great job opportunity? Give us a message and we will get back to you shortly.

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